Where to Enter Google Adword Coupon Codes?

Every time I start a new website I get emails from Google with a $100 Adwords coupon code in it. Besides free traffic, at a minimum, I use that $100 to test what headlines get the most click thru rates so I can use similar ones to increase conversions.

Unfortunately I don’t enter these Adwords coupon codes often enough to remember exactly where to paste them in – but I do remember that they are hidden.

To enter a $50 or $100 Adwords coupon code first create your account at https://adwords.google.com. Next click on the Billing tab and Billing preferences.

Then go through the billing setup wizard and on the billing screen at the very bottom of the screen there is a “coupon code” link.

Enter your code and complete the wizard.

It is also important to note that you will get a message prompting you to pay them so your ads don’t end automatically. You don’t have to do that to collect the $100 credit. The way Google words it makes you initially think that you also have to deposit $10 of your money to your Adwords account, but it is not true.

Oops, I’m #1 in Google. How’d I do that?

Back in the days of 2007, before anyone knew what a “tweet” was, when Facebook was still for college kids, and before email storage space was unlimited, I needed a way to archive my funny email forwards that I got from friends and family.

Well, I thought: why don’t I just start a free blog on that blogger platform that Google acquired and just post them up there.  That way I can free up my email and others might find some funny stuff on there.  And so http://funnyforwards.blogspot.com was born.  I created the site, uploaded about 50 email forwards that were humorous, and then pretty much forgot about it.

Sometime in 2009, I had another stockpile of funny forwards so I posted about 50 more.  Then I honestly forgot about it again.

Then in 2010, happen to stumble on my Google Analytics account and noticed that I was getting tons of visits every month.  The traffic would generally be about 100 to 200 visitors a day with spikes of up to 1000.  So I did what most rookies would do and slapped some Google Ads up there.  After a few weeks and only making a couple of bucks on ads I foolishly decided to move on.

Looking to consolidate some of my web properties and focus my efforts I stumbled across this site again a couple of months ago.

Now that I know what a niche actually is in the online world and know how to identify and evaluate one, I realize that I picked a really good one and set it up properly to get traffic.

What I am still uncertain of is if I picked a niche that I can monetize easily.  For example, when selecting a website niche where the goal is to put ads on, you want ads that have high cost PPC rates.  This way you make dollars when ads are clicked, not pennies.

However, if your plan is to monetize with a different method, say an eBook, you have completely different qualifications to look for.  For instance, it might be difficult to sell an eBook to monks, as they typically don’t do a lot of purchases online, let alone Internet browsing.

To make up for my mistakes I am going to be spending some time on this site to see if I can monetize that traffic.  I’ve already changed the design, changed the ad style, and moved the ad placement a couple of times to test what works best thanks to Pat Flynn’s advice:

The changes that I’ve made with my Adsense ads that have dramatically increased (and decreased) my income.

Was I foolish to turn my back on this? Yes. But granted, I didn’t know then what I know now: that getting consistant traffic can be really difficult and that there are thousands of different ways to make money from that traffic.  In my own defense, it is hard to know what you don’t know.

So if you do have some websites already, take a look at the analytics once in a while.  What you see may shock you.  And if you do have some traffic, figure out a way to convert that traffic to sales.  Or at least start building a relationship with your audience.

I will keep you posted on my progress with this.

Oh yeah, and case and point of this post, I guess content really is king.

Google isn’t the answer to everything afterall

anti-google

I am quickly looking at life through a new lens.  Not to sound like a droid, but ever since my senior year of college, I have been discovering the importance of human interaction.

When I was going through school I was very focused on being the best software developer that I could be.  I had friends and everything, so I wasn’t anti-social, just more of an introvert.    In fact, I was even President of my fraternity.  However, I did not promote those social relationships as well as I could have.  Don’t get me wrong, I was never mean or rude to people.  It was just that I didn’t realize the importance of social interaction.

For instance, often when I was invited to go out, I stayed in and pushed forward a little more on the project that I was working on.  That probably brought me from a B+ to an A-.

What I should have done was taken the B+ then gone out and had a beer with some good friends.  Now that I am 5 or 6 years older (and wiser, I’d like to think), I am realizing the importance of human capital, and have been going out of my way to meet as many people as I can, in order to create valuable relationships with these people.  Especially since I am around so many intelligent and talented people.

This leads me to my point:  Google doesn’t have all the answers.  In the past, if I had a question I would just type it in to Google and wait 0.07 seconds for the results to return.  If I needed to talk to someone, I’d send them a text, email, or Facebook message.  Now I am learning to ask the people around me.  I have discovered that the people in my network know a whole lot more than Google (figuratively speaking).

It is amazing what one can find out about another person, just by asking a non-related question.  Start using your cell phone and lunch meetings instead of Google and email, and you too, will be well on your way to fostering meaningful relationships.  Just remember, it is not who you know, it is who knows you.

Credits:  Image from Visceral Observations