Oops, I’m #1 in Google. How’d I do that?

Back in the days of 2007, before anyone knew what a “tweet” was, when Facebook was still for college kids, and before email storage space was unlimited, I needed a way to archive my funny email forwards that I got from friends and family.

Well, I thought: why don’t I just start a free blog on that blogger platform that Google acquired and just post them up there.  That way I can free up my email and others might find some funny stuff on there.  And so http://funnyforwards.blogspot.com was born.  I created the site, uploaded about 50 email forwards that were humorous, and then pretty much forgot about it.

Sometime in 2009, I had another stockpile of funny forwards so I posted about 50 more.  Then I honestly forgot about it again.

Then in 2010, happen to stumble on my Google Analytics account and noticed that I was getting tons of visits every month.  The traffic would generally be about 100 to 200 visitors a day with spikes of up to 1000.  So I did what most rookies would do and slapped some Google Ads up there.  After a few weeks and only making a couple of bucks on ads I foolishly decided to move on.

Looking to consolidate some of my web properties and focus my efforts I stumbled across this site again a couple of months ago.

Now that I know what a niche actually is in the online world and know how to identify and evaluate one, I realize that I picked a really good one and set it up properly to get traffic.

What I am still uncertain of is if I picked a niche that I can monetize easily.  For example, when selecting a website niche where the goal is to put ads on, you want ads that have high cost PPC rates.  This way you make dollars when ads are clicked, not pennies.

However, if your plan is to monetize with a different method, say an eBook, you have completely different qualifications to look for.  For instance, it might be difficult to sell an eBook to monks, as they typically don’t do a lot of purchases online, let alone Internet browsing.

To make up for my mistakes I am going to be spending some time on this site to see if I can monetize that traffic.  I’ve already changed the design, changed the ad style, and moved the ad placement a couple of times to test what works best thanks to Pat Flynn’s advice:

The changes that I’ve made with my Adsense ads that have dramatically increased (and decreased) my income.

Was I foolish to turn my back on this? Yes. But granted, I didn’t know then what I know now: that getting consistant traffic can be really difficult and that there are thousands of different ways to make money from that traffic.  In my own defense, it is hard to know what you don’t know.

So if you do have some websites already, take a look at the analytics once in a while.  What you see may shock you.  And if you do have some traffic, figure out a way to convert that traffic to sales.  Or at least start building a relationship with your audience.

I will keep you posted on my progress with this.

Oh yeah, and case and point of this post, I guess content really is king.